Initial typographic responses to Loki Machine Records. I like the differentiation of alignment and 'point size' between "Loki Machine" and "Records". Colours were suggested by Graham Smith of the record label - brown paper as a base/background with black and red as the content and detail.
Comme ca ^
The logo was devised simply as a stencil of the recording equipment used by Loki Machine. The selection of hand-drawn layouts for logo and branding was meanbt to give a few options using very few different components. The brown paper is a stock photo (i cheated, i'm sorry. i wont do it again).
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